Understanding Consumer Behavior: Key insight for B2C Sales
Well, if you are someone who wants to understand what consumer behavior is,? or how to define consumer behavior? Don't worry; in this blog post, we will answer all of your questions. We will look at what the scope of consumer behavior is. And what is the secret to more sales in B2C?
Definition of Consumer Behavior:
Consumer behavior refers to the study of individuals, groups, or organization and the process they use to select, secure, use and disposes of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society.
Consumer behavior reflects the totality of consumer's decision with respect to the acquisition, consumption, and disposition of goods, activities, experiences, people, and ideas by decision-making units. Consumer behavior is dynamic process because the acquisition, consumption and disposition can occur over time in a dynamic order.
How consumer make decisions ?
There are major 3 factor in which decisions are being made:
- Acquisition
- Consumption
- Disposition
1. Acquisition:
It is include various ways of obtaining a offer such as renting, leasing, trading and sharing. Let's take the example of car renting. Customer will compare the price of rental cars on different stores and then they will rent a car that meets that criteria.
2. Consumption:
After consumer obtain an offering they use it , through usage consumer can be satisfied or fell regret from the purchasing. Depending on it they provide positive or negative review. Consumer review is crucial because it influence others to purchase that product or services.
3. Disposition
Consumer can get rid of an offering in various way such as
- Giveaway
- Sale
- Rent
- Throw it
- Recycle
The Scope of Consumer Behavior:
Source: marklives.com
To understand it you need to answer this questions:
- What consumer wants to buy ?
- Why they bought it ?
- When do they bought it ?
- where did they get this from ?
- How often they buy it ?
what is the secrete of more sales in B2C ?
The number one secrete in b2c sales is Contagious Enthusiasm. It means transferring enthusiasm about a thing, Transferring a belief about a thing to other person. But enthusiasm is only contagious in direct proportion to the extent which is not forced. If it is forced, it won't contagious. It will be resistant.
Conclusion:
We hope that you have understand the consumer behavior and how to implement strategies to get more sales. Please share your experience with us and comment down below.
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